Direct Selling &
The India Opportunity

Direct Selling is one of the oldest and more traditional forms of sales involving direct interaction between the buyer and the seller. The Direct Selling industry laid the foundation for what we call the gig economy today.

Modern direct selling, the way we know it today, began in India in the early 1980s. Since then, the industry has witnessed significant growth, especially post liberalisation when many foreign players entered the market.

The Indian direct selling market is one of the fastest growing non-store retail markets in the country today.


Revolutionising the Future of Entrepreneurship

Global Direct Selling Landscape 

According to the annual report by the World Federation of Direct Selling Associations (WFDSA),
the global direct selling industry is valued at USD 172.8 billion as of December 31, 2022*.

*WFDSA Global Statistics Report 2022

Indian Direct Selling

The Indian direct selling industry recorded USD 3.23 billion in sales in 2022 with a remarkable 3-year CAGR of 13.3%.

The leading product categories in Indian direct selling are Wellness (74%) and Personal Care (17%). The Foodstuff & Beverages category has picked up momentum in direct sales in recent years and currently makes up 4% of the product segment in the country.

The economic impact of job cuts and losses across various sectors has led to the direct selling industry providing an alternative career to millions
and helped provide a lifeline to many families impacted by the pandemic. As India moves ahead with its vision of becoming a global manufacturing hub, the direct selling industry is ideally placed to contribute to the vision of becoming atmanirbhar.





Personal Care & Beauty


Foodstuff & Beverages

For direct selling organisations, this means a tremendous opportunity to thrive in what we do best.

“But above all, this means a tremendous opportunity for you”


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